Stimulus Response Meaning In Marketing

Meaning and definition of stimulus response theory.

Stimulus response meaning in marketing. The stimulus response model is a characterization of a statistical unit such as a neuron the model allows the prediction of a quantitative response to a quantitative stimulus for example one administered by a researcher in psychology stimulus response theory concerns forms of classical conditioning in which a stimulus becomes paired response in a subject s mind. Marketing and environmental stimuli enter the buyer s consciousness. A well developed and tested model of buyer behaviour is known as the stimulus response model which is summarised in the diagram below.

The buyer s characteristics and decision process lead to certain purchase decisions. A learning process by which a subject comes to respond in a specific way to a previously neutral stimulus after the subject repeatedly encounters the neutral stimulus together with another stimulus that already elicits the response. Glossary of marketing terms.

Often referred to as the canned approach because a script is commonly used. In the above model marketing and other stimuli enter the customers black box and produce certain responses. Marketing dictionary stimulus response approach an approach to selling which relies on the salesperson s ability to say the right thing stimulus in order to obtain a favourable reaction from the buyer response.

What is stimulus response model the starting point to understand buyer behaviour is the stimulus response model. American heritage dictionary of the english language fifth edition. During market research the respondent must be given right questions in a right sequence so that the they can relate to the questions and respond properly.