Example Of Stimulus Generalization In Marketing

When a competing brand uses the similar packaging design as an already established brand for its product.

Example of stimulus generalization in marketing. Take this image for example this is a classic example of stimulus generalization. This is done in the hope of attracting or deceiving consume. When a particular brand uses the similar same packaging design for all or most of its products in order to extend its goodwill to all its products.

When a competing brand uses the similar packaging design as an already established brand for its product. Potty training is a good example of stimulus generalization in operant conditioning. Stimulus generalization is the explanation as to why so many copycat brands that look almost identical to the competitor but often at a much lower price aldi is a prime example here succeeds in such a cutthroat market place.

When a child is learning to use the toilet rewards are often used to increase the desired behaviors. It demonstrates how smaller private companies manufacture and design their packaging so similar to those of the brand leaders. For example imagine that a dog has been conditioned to run to its owner when it hears a whistle.

Stimulus generalization occurs when an organism be it a pigeon or human responds to a stimulus that is similar to the original stimulus in the same way. This is an example of stimulus generalization. The dog exhibits the same response when it hears a small child emit a high pitched shriek.

Aldi and my experiences on the weekend are the prime example of stimulus generalisation. The majority of aldi s products sold in australia are based on the idea of comparison while basically copying the packaging style colour shape logo of established well known brands often sold in big name supermarkets such as coles and woolworths.