Stimulus Generalization Product Line Extension

Stimulus generalization refers to the degree to which a response conditioned to a specific stimulus is also evoked by similar stimuli till and priluck 2000.

Stimulus generalization product line extension. In product form extension marketer introduces new and different forms of product for example. Responding the same way to slightly different stimuli product line extensions are additions of related items to an established brand. In product category extension what marker do is that he she tries to target a different market segment by introducing products in its line.

When consumers try a new product by the same brand because they believe that the new product embodies the same attribute with which the brand s existing products are associated this is the. Marketers use stimulus generalization in the following ways. Adding related products to an established brand varying in terms of packaging flavor added facility.

Look alike packaging private labels counterfeiting me too product line extension apple ipods licensing ipl team apparels family branding family brands utilize this to capitalize on the. A product form extensions b product category extensions c product line extensions d product differentiation e product generalization. These are likely to be adopted because they come under a known and trusted brand name.

Aldi directly appealing to consumers through product extensions. This is because of a sneaky consumer behaviour technique marketers employ called stimulus generalisation. Stimulus generalization making the same response to slightly different stimulus.

Classical conditioning applications stimulus generalization in the marketer adds related products to an already established brand. Crest tooth paste crest whitening strips crest listerine and dettol soap dettol handwash. It is therefore based on classical.

This occurs when one response is extended to a. Marketing strategies based on stimulus generalization product line extension. When marketers create product line extensions they often use a family branding strategy where the new products carry the established brand name so that consumers positive feelings about the original brand will transfer to the new products in the product line extension.