Stimulus Response Model Of Consumer Behaviour

These factors are shown in figure 1 below.

Stimulus response model of consumer behaviour. Several consumer behavior theories have emerged as marketers apply findings in fields like psychology and sociology to consumers wants needs and identities. Marketing stimuli consist of the four ps. A consumer may get stimulus from environment and marketers.

A very simple psychological model of human behaviour is that stimulus leads to response s r. Stimulus response model of consumer behaviour. A well developed and tested model of buyer behaviour is known as the stimulus response model which is summarised in the diagram below.

What is the pavlovian theory. Stimulus response model marketing and environmental stimuli enter the consumer s consciousness and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions. Economic technological political and.

Another model of consumer behavior called the stimulus response or black box model focuses on the consumer as a thinker and problem solver who responds to a range of external and internal factors when deciding whether or not to buy. The black box can be thought of as the region of the consumer s brain that is responsible for their purchasing decisions. Include major forces and events in the buyer s environment.

Pavlovian theory is a learning procedure that involves pairing a stimulus with a conditioned response. Some of the most popular examples include psychoanalytic theory and pavlovian theory. According to the learning model which takes its cue from the pavlovian stimulus response theory buyer behaviour can be influenced by manipulating the drives stimuli and responses of the buyer.

The model rests on man s ability at learning forgetting and discriminating. Marketing and environmental stimuli enter the buyer s consciousness. In the above model marketing and other stimuli enter the customers black box and produce certain responses.