Stimulus Generalization Marketing Strategy

5 5 to understand how consumers.

Stimulus generalization marketing strategy. In the conditioning process stimulus generalization is the tendency for the conditioned stimulus to evoke similar responses after the response has been conditioned. This occurs during the classical conditioning process. Consumer learning learning objectives 5 1 to understand the elements of learning.

For example imagine that a dog has been conditioned to run to its owner when it hears a whistle. Stimulus generalization is the explanation as to why so many copycat brands that look almost identical to the competitor but often at a much lower price aldi is a prime example here succeeds in such a cutthroat market place. For example if a child has been conditioned to fear a stuffed white rabbit it will exhibit a fear of objects similar to the conditioned stimulus such as a white toy rat.

It occurs when organisms display a response to stimuli other than the one used for the original. 5 4 to understand observational learning. 5 2 to understand behavioral learning classical conditioning and t he roles of stimulus generalization and discrimination in market ing.

5 3 to understand instrumenta l condit ioning and t he object ives and met hods of reinforcement. It is related to psychology it is a conditioning as a mechanism for attitude or behavioral change in extent to which a response conditioned to one stimulus transfers to similar stimuli. What is stimulus generalization in marketing.

When a competing brand uses the similar packaging design as an already established brand for its product. Stimulus generalisation demonstrates why manufacturers of private brands make their packaging so similar to brand leaders david. When a competing brand uses the similar packaging design as an already established brand for its product.

According to schiffman et al 2011 p. When a particular brand uses the similar same packaging design for all or most of its products in order to extend its goodwill to all its products. Stimulus generalization relates to both brand extension and private label imitations of national brands.