Stimulus Generalization Marketing Example

Stimulus generalization occurs when an organism be it a pigeon or human responds to a stimulus that is similar to the original stimulus in the same way. The animal responds to the similar stimulus in the same way it would to the conditioned stimulus. Consumer learning learning objectives 5 1 to understand the elements of learning.

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Stimulus generalisation the associations and feelings that consumers have learned or transferred to the brand in classical and operant conditioning also tend to be transferred to other products that are similar.

Stimulus generalization marketing example. 5 4 to understand observational learning. The extension of a learned response to stimuli that are similar to the conditioned stimulus. 5 2 to understand behavioral learning classical conditioning and t he roles of stimulus generalization and discrimination in market ing.

Stimulus generalisation is the making of the same response to slightly different stimuli till 2000. The dog exhibits the same response when it hears a small child emit a high pitched shriek. This is a process called stimulus generalization.

5 5 to understand how consumers. If we go back to the example of pavlov s dogs stimulus generalization would occur if the dog began to salivate in response to another type of sound that s similar to the tone such as a doorbell. For example imagine that a dog has been conditioned to run to its owner when it hears a whistle.

Stimulus generalization is the explanation as to why so many copycat brands that look almost identical to the competitor but often at a much lower price aldi is a prime example here succeeds in such a cutthroat market place. Therefore stimulus generalization is the explanation as to why so many copycat brands that look almost identical to the competitor but often at a much lower price aldi is a prime example here succeeds in such a cutthroat market place. 5 3 to understand instrumenta l condit ioning and t he object ives and met hods of reinforcement.

This means that a brand image positive or negative feelings associated with the brand called moo moo milk. Learning to react to one thing but then confusing other. Responding to things that are similar to the conditioned stimulus.

This is an example of stimulus generalization.