Stimulus Generalization Example Marketing

5 5 to understand how consumers. They began to fear not only moving cars but moving trucks vans buses and motorcycles. Consumer learning learning objectives 5 1 to understand the elements of learning.

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5 2 to understand behavioral learning classical conditioning and t he roles of stimulus generalization and discrimination in market ing.

Stimulus generalization example marketing. This is a process called stimulus generalization. When a competing brand uses the similar packaging design as an already established brand for its product. 5 3 to understand instrumenta l condit ioning and t he object ives and met hods of reinforcement.

For example imagine that a dog has been conditioned to run to its owner when it hears a whistle. This means that a brand image positive or negative feelings associated with the brand called moo moo milk will rub off onto or transfer to other products or brands that are resemble it. When a particular brand uses the similar same packaging design for all or most of its products in order to extend its goodwill to all its products.

The dog exhibits the same response when it hears a small child emit a high pitched shriek. Stimulus generalization is the explanation as to why so many copycat brands that look almost identical to the competitor but often at a much lower price aldi is a prime example here succeeds in such a cutthroat market place. When a competing brand uses the similar packaging design as an already established brand for its product.

Another example of stimulus generalization in children also involves a fear response. Aldi and my experiences on the weekend are the prime example of stimulus generalisation. Marketers use stimulus generalization in the following ways.

Toddlers who were taught to fear moving cars in order to prevent them from trying to cross busy streets by themselves also experienced stimulus generalization. When a particular brand uses the similar same packaging design for all or most of its products in order to extend its goodwill to all its products. This is an example of stimulus generalization.

5 4 to understand observational learning. The animal responds to the similar stimulus in the same way it would to the conditioned stimulus. The majority of aldi s products sold in australia are based on the idea of comparison while basically copying the packaging style colour shape logo of established well known brands often sold in big name supermarkets such as coles and woolworths.