Stimulus Discrimination In Marketing

What is stimulus discrimination. Ability to differentiate between a conditioned stimulus and other stimuli that have not been paired with an unconditioned stimuli. Consumers who have experience in a product category are able to notice small differences between the features of many brands.

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On the other hand there are also some brand who design their product packaging that are completely different from others.

Stimulus discrimination in marketing. Stimulus discrimination is when brands try to purposely differentiate themselves from competitors. Stimulus discrimination is when a brand uses packaging design in order to completely differentiate itself from its competing brands. It is done to stand out.

Also marketers want consumers to distinguish their brand from competitor brands. They do this through using advertising that specifically points out the brand s differences and also alter the packaging itself to stand out from the crowd quester et al. This is what we called stimulus generalization.

Stimulus discrimination is the ability of the consumer to detect differences in levels of a stimuli.

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