Stimulus Discrimination Example Marketing

The classical conditioning works like this.

Stimulus discrimination example marketing. There is a background picture of a farm on all the labels. This is a perfect representation of stimulus generalisation. The buyer s characteristics and decision process lead to certain purchase decisions.

Sometimes new products from new companies use stimulus generalization to help attract attention to their products. A previously neutral stimulus such as a sound is paired with an unconditioned stimulus ucs. Vinamilk eating yogurt vinamilk drinking yoghurt and vinamilk flavoured milk.

When walking into an aldi store you will find that the shelves are stocked with brands that look very similar to market leader brands found in woolworths or coles. Hintz s container look very similar the leading chocolate spread nutella. It demonstrates how smaller private companies manufacture and design their packaging so similar to those of the brand leaders.

The starting point to understand buyer behaviour is the stimulus response model. This is supermarket is a prime example a marketing technique called stimulus generalisation. The logo and the product name are written in the same style on all.

For example whenever you come home from work the first thing you do is feed your dog. For example if a bell tone were the conditioned stimulus discrimination would involve being able to tell the difference between the bell sound and other similar sounds. The original brand of the apple company was the mac computers.

Dubeat let s take apple brand as one of the example. The concept of stimulus discrimination follows from the idea of stimulus generalization which is when we respond not only to the original stimulus but also to other similar stimuli. The final product contents are shown on the label.