Stimulus Discrimination Consumer Behavior

In classical conditioning discrimination is the ability to differentiate between a conditioned stimulus and other stimuli that have not been paired with an unconditioned stimulus.

Stimulus discrimination consumer behavior. Batch 2015 course code. 5 3 to understand instrumenta l condit ioning and t he object ives and met hods of reinforcement. However although a great deal of consumer behavior is shaped by repeated advertising messages stressing the.

Consumer learning learning objectives 5 1 to understand the elements of learning. Stimulus discrimination is when brands try to purposely differentiate themselves from competitors. For example if a bell tone were the conditioned stimulus discrimination would involve being able to tell the difference between the bell sound and other similar sounds.

5 5 to understand how consumers. Stimulus generalization occurs when the differences that exist among slightly different stimuli are not apparent to the individual. The individual therefore will give the same response to these.

Classical conditioning theory underpins many ways of influencing consumer behavior through repetition stimulus generalization and stimulus discrimination. ð stimulus discrimination is the opposite of stimulus generalization and results in the selection of a specified stimulus from among similar stimuli. Consumer behaviour stimulus generalisation vs.

Stimulus generalization plays an important part in packaging of products as it can be used to manipulate or trick people into buying a certain brand over the other. 5 4 to understand observational learning. The consumer s ability to discriminate among similar stimuli is the basis of positioning strategy that seeks to establish a unique image for a brand in the consumer s mind.

Now we will take a look at how a certain product packaging can influence a consumer s behavior. They do this through using advertising that specifically points out the brand s differences and also alter the packaging itself to stand out from the crowd quester et al. One third of a consumer s decision is influenced by the packaging of the product.