Stimulus And Response Model

The starting point to understand buyer behaviour is the stimulus response model.

Stimulus and response model. The buyer s characteristics and decision process lead to certain purchase decisions. What is stimulus response model. The starting point to understand buyer behaviour is the stimulus response model.

The model allows the prediction of a quantitative response to a quantitative stimulus for example one administered by a researcher. Stimulus response theory is a concept in psychology that refers to the belief that behavior manifests as a result of the interplay between stimulus and response. Stimulus response theories attempts to explain the ways that human beings behave.

Marketing and environmental stimuli enter the buyer s consciousness. The buyer s characteristics and decision process lead to certain purchase decisions. The stimulus response model is associated with the assumption that the mass media has powerful effects.

Although these theories and behaviorism as a whole are not the forefront of modern psychology they still serve as an important lesson about why we believe the things we believe about decision making behavior and human nature. Also referred to as the h y podermic needle theory transmission belt. Marketing and environmental stimuli enter the buyer s consciousness.

In particular the belief is that a subject is presented with a stimulus and then responds to that stimulus producing behavior the object of psychology s study as a field.