Model Of Consumer Behaviour Based On Stimulus Response

Marketing stimuli consist of the four ps.

Model of consumer behaviour based on stimulus response. Marshallian model freud s model pavlovian model and howard sheth model. A consumer may get stimulus from environment and marketers. The black box model also called the stimulus response model is one of the most simple types of consumer behavior models.

The marketing stimuli are planned and processed by the marketer whereas environmental stimuli come from economic social political and cultural environment. Marketing management must try to work out what goes on the in the mind of the customer the black. In the above model marketing and other stimuli enter the customers black box and produce certain responses.

Models of consumer behaviour 4 important models. Model of consumer behavior. Include major forces and events in the buyer s environment.

The black box model concentrates on external stimuli the personal variable model focuses on internal stimuli within the consumer and the comprehensive model studies a combination of external and internal stimuli. A very simple psychological model of human behaviour is that stimulus leads to response s r. Economic technological political and.

Product price place and promotion. A well developed and tested model of buyer behaviour is known as the stimulus response model which is summarised in the diagram below.